Guinness Storehouse in Dublin

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The Guinness Storehouse (informally the Storehouse, also known as Guinness Hop Store) is a Guinness-themed tourist attraction located at St. James's Gate Brewery in Dublin, Republic of Ireland. Since opening in November 2000 it has attracted over 4 million visitors.

The Storehouse is laid out over seven floors surrounding a glass atrium shaped in the form of a pint of Guinness. The ground floor introduces the beer's four ingredients (water, barley, hops and yeast), and the brewery's founder, Arthur Guinness. Other floors feature the history of Guinness advertising and include an interactive exhibit on responsible drinking. In 2006, a new wing opened incorporating a live installation of the present day brewing process. The seventh floor houses the Gravity Bar where visitors can claim a complimentary pint of Guinness and enjoy panoromic views over Dublin City.

Building

Architecture

The Storehouse building dates back to 1904 and was built in the style of the Chicago School of Architecture. It was the first multi-storey steel framed building to be constructed in the British Isles. In brewing terms, ‘to store’ means to add yeast, giving the Storehouse its name. It was once the fermentation plant of the Brewery, where the fourth ingredient yeast, was added to the brew. The building was used continuously as the fermentation plant of the Brewery until its closure in 1988, when a new state-of-the art fermentation plant was built elsewhere on the Brewery site.

In 1997, it was decided to convert the building into Guinness Storehouse, the Home of Guinness, replacing the Guinness Hopstore as the Guinness visitors centre. The award-winning redesign of the building was undertaken by the UK-based design firm Imagination Ltd in conjunction with the Dublin-based architects firm RKD, and opened to the public on 2 December 2000.

Design

This historical building is central to Dublin’s and Ireland’s heritage, and has been continually updated to create a blend of rich industrial tradition with a contemporary edge. At the base of the atrium lies a copy of the 9000 year lease signed by Arthur Guinness on the Brewery site. The Gravity Bar, symbolically the ‘Head of the Pint” offers panoramic views of Dublin city.

Visitor attractions

Guinness Storehouse brings to life the heritage of Guinness, telling the story of its origins at the St. James’s Gate brewery to its growth as a global brand. This story is told through various interactive exhibition areas including ingredients, brewing, transport, cooperage, advertising and sponsorship.

In the Perfect Pint bar, visitors have the option to craft their own perfect pint of Guinness, tutored by a dedicated Guinness ambassador. A complimentary pint of Guinness (or soft drink) can be enjoyed in the Gravity Bar, with views over the city of Dublin.

The Brewery Bar on the fifth floor offers Irish cuisine using locally-sourced ingredients, and using Guinness stout both in cooking and as an accompaniment to food.

The Guinness Store is the flagship retail shop for Guinness merchandise, containing many items which are exclusive to Guinness Storehouse.

Arthur Guinness Business Centre

The Arthur Guinness Business Centre, located on the third and fourth floors of the Storehouse, is a dedicated area with training and conference facilities for holding meetings and training courses. The Storehouse offers a number of events venues with catering for 20 to 1,000 people for receptions, private dining occasions, parties, product launches, fashion shows or lectures.

Guinness Archive

The Guinness Archive is based at the Storehouse and contains records dating from the 1759 lease of the Brewery and photographs, film, video, memorabilia, posters, maps, bottles and artifacts documenting the history of the Guinness company, brand and products in Ireland.

Awards

Guinness Storehouse has won numerous awards over the years, most notably

  • 2008 HSMAI Awards: Winner Best Marketing of a Visitor Attraction
  • 2009 All Ireland Marketing Awards: Winner Tourism Category
  • 2009 Voted ‘Best Brewery/Distillery Tour in the World’ by consumer website VirtualTourist.com
  • 2009 Irish Design Effectiveness Awards: Winner Exhibition Design Category

External links




Source en.wikipedia.org/wiki/Guinness_Storehouse